Using Crm systems for the development and implementation of communication strategies for digital brand management and internet marketing: eu experience
| dc.creator | Berestetska, Olena | |
| dc.creator | Iankovets, Tetiana | |
| dc.creator | Orozonova, Azyk | |
| dc.creator | Voitovych, Serhii | |
| dc.creator | Parmanasova, Aisulu | |
| dc.creator | Medvedieva, Kateryna | |
| dc.date.accessioned | 2026-02-10T13:57:54Z | |
| dc.date.created | 2023 | |
| dc.description.abstract | The research aims to analyze the use of CRM systems for the development and implementation of communication strategies for digital brand management and Internet marketing based on the experience of EU countries. | |
| dc.description.abstractenglish | La investigación tiene como objetivo analizar el uso de sistemas CRM para el desarrollo e implementación de estrategias de comunicación para la gestión de marca digital y marketing en Internet basándose en la experiencia de los países de la UE. | |
| dc.format.extent | 4 páginas | |
| dc.format.mimetype | text/html | |
| dc.identifier.other | https://openaccessojs.com/JBReview/article/view/1613 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12010/39119 | |
| dc.language.iso | en_US | |
| dc.publisher | International Journal of Professional Business Review | |
| dc.rights.accessrights | info:eu-repo/semantics/openAccess | |
| dc.rights.local | Abierto (Texto Completo) | |
| dc.subject | Tecnologías digitales | |
| dc.subject | Actividades de marketing | |
| dc.subject | Gestión de marca, sistema CRM | |
| dc.subject | Público objetivo | |
| dc.subject | Base de información | |
| dc.subject | Herramientas de marketing | |
| dc.subject.keyword | Digital marketing | |
| dc.subject.keyword | Brand management | |
| dc.subject.keyword | Customer relationship management | |
| dc.subject.lemb | Mercadeo digital | |
| dc.subject.lemb | Gestión de marcas | |
| dc.subject.lemb | Gestión de las relaciones con los clientes | |
| dc.title | Using Crm systems for the development and implementation of communication strategies for digital brand management and internet marketing: eu experience | |
| dc.type.coar | http://purl.org/coar/resource_type/c_6501 |
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