Using Crm systems for the development and implementation of communication strategies for digital brand management and internet marketing: eu experience
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Fecha
2023
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International Journal of Professional Business Review
Resumen
The research aims to analyze the use of CRM systems for the development and implementation of communication strategies for digital brand management and Internet marketing based on the experience of EU countries.
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Tecnologías digitales, Actividades de marketing, Gestión de marca, sistema CRM, Público objetivo, Base de información, Herramientas de marketing