Internet of Things and Big Data as enablers for business digitalization strategies
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Abstract
Digitization blurs the lines between technology and management, facilitating new business models built upon the
concepts, methods and tools of the digital environment. The purpose of this study is to investigate the role of the
Internet of Things (IoT) and Big Data in terms of how businesses manage their digital transformation. The paper
argues that the outbreak of IoT and Big Data has resulted in a mass of disorganized knowledge. In order to make
sense of the noise, a literature review was carried out to examine the studies, published in the last decade
(2008–2019), that analyzed both the Internet of Things and Big Data. The results show that IoT and Big Data are
predominantly reengineering factors for business processes, products and services; however, a lack of widespread
knowledge and adoption has led research to evolve into multiple, yet inconsistent paths. The study offers
interesting implications for managers and marketers, highlighting how the digital transformation enabled by IoT
and Big Data can positively impact many facets of business. By treating IoT and Big Data as faces of the same
coin, this study also sheds light on current challenges and opportunities, with the hope of informing future
research and practice.
Palabras clave
Internet of Things; Big data; Business opportunities; Business management; Digitalization; Marketing strategiesLink to resource
https://doi.org/10.1016/j.technovation.2020.102173Collections
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