Colombia
Palacios-Chavarro, Janneth-Arley
Marroquín-Ciendúa, Fernando
Bohórquez-Lazdhaluz, Ricardo
2022-08-23T14:37:31Z
2022-08-23T14:37:31Z
2021
2174-0895
https://doi.org/10.15581/003.34.3.153-168
http://hdl.handle.net/20.500.12010/27998
A fruitful line of research on responsible consumption has recently emerged due to a concern for and interest in environmental issues and the growing resource depletion, providing an opportunity for communications to influence human behavior toward environmental protection. This paper shows the design, implementation, and impact assessment of two social campaigns aimed to inform the public of the effects of an overconsumption of clothing and encourage responsible consumption. We designed a non-experimental, descriptive, qualitative study based on 30 semi-structured interviews with university students in Bogotá, Colombia, from variables such as campaigns’ message, behavioral intentions, and relationship with the social and environmental context. The results show the students’ unawareness of overconsumption but suggest a positive impact on their intentions to increase responsible apparel consumption. This study contributes to empirical knowledge of better alternatives for effective messages that favor responsible consumption.
16 páginas
application/pdf
eng
Comunication and Society
Responsible consumption
Apparel consumption
Social campaigns
Social campaigns to encourage responsible fashion consumption
Artículo
Responsabilidad colectiva
Responsabilidad
Consumo (Economía) -- Aspectos sociales
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/acceptedVersion
Abierto (Texto Completo)
http://expeditiorepositorio.utadeo.edu.co
https://doi.org/10.15581/003.34.3.153-168
1 recurso en línea (archivo de texto)
info:eu-repo/semantics/article
http://purl.org/coar/resource_type/c_6501
qualitative study with university students