Oh, Youjeong
2020-10-27T16:44:15Z
2020-10-27T16:44:15Z
2018
http://hdl.handle.net/20.500.12010/14976
Most Korean1
television dramas end with a still screen image, designed
to act as a cliff-hanger to each episode. The tension is left to linger for a while;
then the credits start to run, accompanied by background music against the
still screen frame, revealing the names of the drama series sponsors one by
one. Since the mid-2000s, the names of Korean municipalities have started
appearing in the first few credits, implying that they are the production’s biggest sponsors. My inquiry into cities’ drama sponsorships began with a very
brief discovery of one small city’s name in the list of fast-rolling credits of a
2006 megabudget historical drama. Initially, like most other viewers, I did
not notice or pay much attention to the credit lists.
253 páginas
application/pdf
eng
Cornell University
Pop city
Popular culture
Pop city : Korean popular culture and the selling of place
Cultura popular
Arte popular
Estilos de vida
info:eu-repo/semantics/openAccess
Abierto (Texto Completo)
http://purl.org/coar/resource_type/c_2f33