Diccionario de Keywords: Mejores palabras clave de referencia para la publicación de artículos digitales de la compañía
| dc.contributor.advisor | Lopez, Diana | |
| dc.contributor.advisor | Peñalosa, Mónica | |
| dc.creator | Rodríguez Méndez, Edgardo Efret | |
| dc.date.accessioned | 2023-08-29T15:38:19Z | |
| dc.date.available | 2023-08-29T15:38:19Z | |
| dc.date.created | 2022 | |
| dc.description.abstract | Stork es una subsidiaria de Fluor Company, con su sede principal en Ámsterdam, Stork se ha convertido en un referente de la industria de servicios integrados en el mantenimiento de grandes activos, ofrece un amplio catálogo de servicios industriales a nivel mundial. Stork ofrece una alta satisfacción al cliente, con operaciones en las industrias de energía, petróleo, gas, minería y refinación es una de las principales empresas contratistas de Colombia. Con el propósito de mejorar la visibilidad y popularidad de la compañía en sus activos digitales de marketing, se hace necesario implementar un diccionario de palabras clave relacionadas con la industria en la que se desenvuelve la compañía. | spa |
| dc.description.abstractenglish | Stork is a subsidiary of Fluor Company, with its headquarters in Amsterdam, Stork has become a benchmark in the industry for integrated services in the maintenance of large assets, offering a wide range of industrial services worldwide. Stork offers high customer satisfaction, with operations in the energy, oil, gas, mining and refining industries and is one of the main contracting companies in Colombia. In order to improve the visibility and popularity of the company in its digital marketing assets, it is necessary to implement a dictionary of keywords related to the industry in which the company operates. | spa |
| dc.description.hashtag | #Stork | spa |
| dc.format.extent | 46 páginas | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.identifier.uri | https://hdl.handle.net/20.500.12010/31845 | |
| dc.language.iso | spa | spa |
| dc.publisher | Universidad de Bogotá Jorge Tadeo Lozano | spa |
| dc.relation.references | Alphabet. (2021). Annual report. Washington D. C., WA: Alphabet Inc. https://abc.xyz/investor/static/pdf/20200204_alphabet_10K.pdf?cache=cdd6dbf | spa |
| dc.relation.references | An, S., & Jung, J. J. (2021). A heuristic approach on metadata recommendation for search engine optimization. Concurrency and Computation-Practice & Experience, 33 (3). https://doi.org/10.1002/cpe.5407 | spa |
| dc.relation.references | Athey, S., & Ellison, G. (2011). Position auctions with consumer search. The Quarterly Journal of Economics, 126(3), 1213–1270. https://doi.org/10.1093/qje/qjr028 | spa |
| dc.relation.references | Bains et al., 2011 Ref: [1] https://books.google.com.co/books?hl=es&lr=&id=y_kuEAAAQBAJ&oi=fnd&pg=PT2 &dq=digital+marketing+kotler&ots=MoGsI3hcVS&sig=oJrkS9M7HbQ8JM2VOmnBPn k-7F0#v=onepage&q=digital%20marketing%20kotler&f=false | spa |
| dc.relation.references | Balseiro, S. R., & Gur, Y. (2019). Learning in repeated auctions with budgets: Regret minimization and equilibrium. Management Science, 65(9), 3952–3968. https://doi.org/10.1287/mnsc.2018.3174 | spa |
| dc.relation.references | Balseiro, S. R., Besbes, O., & Weintraub, G. Y. (2015). Repeated auctions with budgets in Ad exchanges: Approximations and design. Management Science, 61(4), 864–884. https://doi.org/10.1287/mnsc.2014.2022 | spa |
| dc.relation.references | Banerjee, T., & Banerjee, A. (2018). Web content analysis of online grocery shopping web sites in India. International Journal of Business Analytics, 5(4), 61–73. https://doi.org/10.4018/IJBAN.2018100104 | spa |
| dc.relation.references | Baumert, T., & de Obesso, M. de las M. (2021). Brand antiquity and value perception: Are customers willing to pay higher prices for older brands? Journal of Business Research, 123, 241–254. https://doi.org/10.1016/j.jbusres.2020.09.060 | spa |
| dc.relation.references | Baye, M. R., De Los Santos, B., & Wildenbeest, M. R. (2015). Search Engine Optimization: What drives organic traffic to retail sites? Journal of Economics & Management Strategy, 25(1), 6–31. https://doi.org/10.1111/jems.12141 | spa |
| dc.relation.references | Berman, R., & Katona, Z. (2013). The role of search engine optimization in search marketing. Marketing Science, 32(4), 644–651. https://www.jstor.org/stable/24545014 | spa |
| dc.rights.accessrights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.local | Abierto (Texto Completo) | spa |
| dc.subject | Diccionario | spa |
| dc.subject | Stork | spa |
| dc.subject | Posicionamiento orgánico | spa |
| dc.subject.keyword | Marketing | spa |
| dc.subject.lemb | Mercadeo -- Investigaciones -- Tesis y Disertaciones Académicas | spa |
| dc.subject.lemb | Mercadeo por internet -- Tesis y Disertaciones Académicas | spa |
| dc.subject.lemb | Servicio al cliente | spa |
| dc.title | Diccionario de Keywords: Mejores palabras clave de referencia para la publicación de artículos digitales de la compañía | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_46ec | spa |
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