Innovation in Indian small scale industries : case study of cosmetics small scale industry in MumbaiCase study of cosmetics small scale industry in Mumba

Abstract

This paper presents five case studies of innovation practices by MSME entrepreneurs incosmetics industry in India. In an industry highly conscious of brand, five enterprises selectedcosmetics industry in India. In an industry highly conscious of brand, five enterprises selectedfor the study are shown to have successfully adopted the products, interfaced with thefor the study are shown to have successfully adopted the products, interfaced with thegovernment labs for product testing, marketed the products through Internet, and havegovernment labs for product testing, marketed the products through Internet, and haveoperated successfully with informed users of these products such as beauty parlors and theoperated successfully with informed users of these products such as beauty parlors and thelike. The cases highlight the problems and possibilities of innovative behavior in MSMEs.like. The cases highlight the problems and possibilities of innovative behavior in MSMEs