The design thinking method and its stages

Abstract

Design is a process that turns a brief requirement into a finished product or design solution. The design process engages a high degree of creativity but in a way that is controlled and directed by the process so that it is channeled towards producing a viable, practical solution to design problem, meeting or excelling the stated aims of the brief. While creativity in design is important, design is an activity that serves economic as well as creative goals. The design process helps ensure that a design satisfies all such considerations. The process is important to generate many possible solutions and utilizes various techniques or mechanism that encourages participants to think outside the box in the pursuit of creative or innovative solution [1]. In recent years, many people and organizations have discovered the power of Design Thinking in the case of creating innovations. This method combines users’ perspectives, technological feasibility, and business perspectives to work out innovative solutions beyond typical expectation. Design Thinking has the power to transform the way we work by transforming the way we think, approach problems, and develop products and services [19]. The aim of the paper is to describe the role and basic concept of design thinking and also to analyze main steeps of design thinking process.