Leading digital: turning technology into business transformation

Abstract

This book is an outcome of a joint research program between MIT Center for Digital Business and Capgemini Consulting. The book shares and underlines the experiences of companies from traditional, asset-heavy industries such as manufacturing, retail (FMCG), finance, automotive and pharmaceuticals, to new age digital companies that how they used digital strategy to gain competitive advantage through new and innovative product or service creation, transforming operations, creating new digital experiences for customers, reinventing business models, and re-visioning value proposition for customers. Insights given in the book are derived from the authors’ extensive research involving industries across diverse sectors across the globe, and collecting data and interviewing leaders who have championed digital initiatives in their respective organizations. Andrew McAfee, one of the co-authors of this book and the Director of MIT Initiatives on the Digital Economy describes the current digital era as ‘the second machine age’ in his 2014 book (co-authored) with the same title.