Bero Gaitán Portafolio publicitario de perfil grafico enfocado al branding

Abstract

This is the portfolio of a publicist with graphic interest that in its beginnings illustrated and that for this book, I compile five works on brand, some since the creation, and some others from the update and re-conceptualization of what were already consolidated brands. The brands in question are: Salitre plaza, a shopping center located in Bogotá, which wanted to refresh its image along with its infrastructure. Azaika, an emerging company dedicated to making healthy and delicious aꞔai-based foods. Concreplas, an entrepreneurial project that seeks the creation of environmentally sustainable building materials located in Ibagué Tolima. Capital Comilona, webdoc project carried out by young social communicators who seek to make visible and reference local restaurants in Bogotá. Ned design and construction, bidding SME in the construction area with five years in the market located in Bogotá.