Práctica empresarial Colombiana de Comercio y/o ALKOSTO S.A.
Arenas González, Katherine
Administrador(a) de empresas
The objective of this paper is to make known the company where the business practices of the student Katherine Arenas were carried out. In this is taught, the presentation of Colombiana de Comercio and / or Alkosto S.A encompassing the corporate identity, the product portfolio, the sale of the same at a general level, the clients, suppliers and competencies for the company are also disclosed; emphasizing in the commercial area for the hardware and home businesses; Together, internal variables of the company are analyzed, such as the organizational culture. In addition, characteristics of the position of the practitioner and their pre-preparation to enter the working world are identified. Finally, a SWOT analysis is transmitted and then an improvement plan for the hardware and home business area; At the same time, a questionnaire is evidenced as a conclusion to the business practice.
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