La motivación del talento humano camino del éxito e innovación organizacional.

Abstract

The commercial area of Domenico S.A.S is an important and key department for the organization; for this reason a question emerges: How an organization can be innovative and successful from the motivation of their employees? In order to obtain information and perception from the employees regarding this motivation question, an exploratory research design was implemented through focus group techniques applied to business consultants and point of sales managers, and in-depth interview to area coordinators. The results obtained from research show that motivation is driven by the compensation levels, lack of physical security systems, integration of basic family group, relationships and performance recognition. It is important that Sales team be motivated because they are the source of revenue and also impact Domenico’s image to the final customer. For this reason, mechanisms must be implemented in order to increase motivation, such as flexibility, monetary incentives, career planning, recognition to the work and prestige. With these in place we can retain the human talent satisfied and proud to belong to the company. The result of having committed human talent and sense of belonging is the achievement of organizational objectives. At the same time increasing final consumer loyalty and building brand awareness, allowing to Domenico S.A.S positioning as market leader in textiles and footwear.