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dc.coverage.spatialColombiaspa
dc.creatorPalacios-Chavarro, Janneth-Arley
dc.creatorMarroquín-Ciendúa, Fernando
dc.creatorBohórquez-Lazdhaluz, Ricardo
dc.date.accessioned2022-08-23T14:37:31Z
dc.date.available2022-08-23T14:37:31Z
dc.date.created2021
dc.identifier.issn2174-0895spa
dc.identifier.otherhttps://doi.org/10.15581/003.34.3.153-168spa
dc.identifier.urihttp://hdl.handle.net/20.500.12010/27998
dc.description.abstractA fruitful line of research on responsible consumption has recently emerged due to a concern for and interest in environmental issues and the growing resource depletion, providing an opportunity for communications to influence human behavior toward environmental protection. This paper shows the design, implementation, and impact assessment of two social campaigns aimed to inform the public of the effects of an overconsumption of clothing and encourage responsible consumption. We designed a non-experimental, descriptive, qualitative study based on 30 semi-structured interviews with university students in Bogotá, Colombia, from variables such as campaigns’ message, behavioral intentions, and relationship with the social and environmental context. The results show the students’ unawareness of overconsumption but suggest a positive impact on their intentions to increase responsible apparel consumption. This study contributes to empirical knowledge of better alternatives for effective messages that favor responsible consumption.spa
dc.format.extent16 páginasspa
dc.format.mimetypeapplication/pdfspa
dc.language.isoengspa
dc.publisherComunication and Societyspa
dc.subjectResponsible consumptionspa
dc.subjectApparel consumptionspa
dc.subjectSocial campaignsspa
dc.titleSocial campaigns to encourage responsible fashion consumptionspa
dc.type.localArtículospa
dc.subject.lembResponsabilidad colectivaspa
dc.subject.lembResponsabilidadspa
dc.subject.lembConsumo (Economía) -- Aspectos socialesspa
dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa
dc.type.hasversioninfo:eu-repo/semantics/acceptedVersionspa
dc.rights.localAbierto (Texto Completo)spa
dc.identifier.repourlhttp://expeditiorepositorio.utadeo.edu.cospa
dc.identifier.doihttps://doi.org/10.15581/003.34.3.153-168spa
dc.format.rda1 recurso en línea (archivo de texto)spa
dc.identifier.orcidspa
dc.type.driverinfo:eu-repo/semantics/articlespa
dc.type.coarhttp://purl.org/coar/resource_type/c_6501spa
dc.title.subtitlequalitative study with university studentseng


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