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dc.contributor.advisorRodríguez Martínez, Guillermo Andrés
dc.contributor.advisorMarroquín Ciendúa, Fernando
dc.coverage.spatialColombiaspa
dc.creatorBernal Robayo, Sergio David Julián
dc.date.accessioned2020-12-07T19:27:09Z
dc.date.available2020-12-07T19:27:09Z
dc.date.created2020
dc.identifier.urihttp://hdl.handle.net/20.500.12010/16382
dc.description.abstractIdentificar las áreas de fijación ocular que están implicadas en la interpretación de los posibles perceptos visuales propios de cuatro logotipos biestables, mediante la aplicación de técnicas de autoreporte. El propósito de identificar esas áreas se concibe para inciar el proceso exploratorio necesario para los procesos de pre-validación de áreas críticas de modulación bottom-up de los identificadores visuales biestables seleccionados.spa
dc.format.extent19 páginasspa
dc.format.mimetypeapplication/pdfspa
dc.language.isospaspa
dc.publisherUniversidad de Bogotá Jorge Tadeo Lozanospa
dc.sourceinstname:Universidad de Bogotá Jorge Tadeo Lozanospa
dc.sourcereponame:Expeditio Repositorio Institucional UJTLspa
dc.subjectPublicidadspa
dc.subjectPublicidad -- Tesis y disertaciones académicasspa
dc.titleAnálisis de fijaciones oculares durante la observación e interpretación de logotipos biestables: un estudio basado en técnicas de autoreportespa
dc.type.localTrabajo de grado de pregradospa
dc.type.localTrabajo de gradospa
dc.subject.lembPublicidad -- Trabajos de gradospa
dc.subject.lembLogotiposspa
dc.subject.lembMarcas registradasspa
dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa
dc.type.hasversioninfo:eu-repo/semantics/acceptedVersionspa
dc.rights.localAbierto (Texto Completo)spa
dc.identifier.repourlhttp://expeditio.utadeo.edu.cospa
dc.creator.degreePublicista(s)spa
dc.publisher.programPublicidadspa
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dc.description.abstractenglishIdentify areas of eye fixation that are involved in the interpretation of the possible visual percepts of four bistable logos, through the application of self-reporting techniques. The purpose of identifying these areas is conceived to initiate the necessary exploratory process for the pre-validation processes of critical areas of bottom-up modulation of selected bistable visual identifiers.spa
dc.publisher.facultyFacultad de Artes y Diseñospa
dc.type.driverinfo:eu-repo/semantics/bachelorThesisspa
dc.type.coarhttp://purl.org/coar/resource_type/c_7a1fspa


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