Suburbia on the box
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Abstract
Th is chapter addresses the subject of how suburbia is pictured on television:
both underwent a growth period in the twentieth century. Indeed at the same
time as marketing campaigns for new suburban housing the television was,
alongside the labour-saving devices of refrigerator and washing machine, one
of the luxuries that was dangled at new suburban dwellers to furnish their
home with aft er the shackles of post-war austerity were being shaken off . Spigel
( 2001b :388) has looked at early print advertisements for television sets and fi nds
that these off ered and fed into ‘utopian visions and middle-class anxieties about
the future of family life and in particular, the future of gender and generational
relations in the home’. Th e ideal lifestyle presented in many examples depicts
families around the box which is positioned hearth-like as the focal point of the
room emitting a rosy glow. From Queen Elizabeth II’s coronation when whole
British streets seeking a sighting of this hitherto unprecedented spectacle would
cram into the homes of those, at the time rare, families who possessed a set, to its
present near-universal penetration (with albeit fragmented viewing habits) via
the era of mass audiences and prime time, television has attained a ubiquity and
attendant promise of escapism to a far greater degree than the more discerning
and arguably stratifi ed or at least more specialized publics for literature, cinema
and music.
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