Digital gaming and the advertising landscape
Fecha
2019Autor
Hera, Teresa de la
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Resumen
I am part of the first generation of digital natives, which means that I grew
up as digital technology was introduced into our daily lives. Although it is
difficult to admit, I am officially a Millennial. I was also incredibly lucky
to have a father who wanted me to experience that process first hand. I
can clearly remember our first computer without hard drive, my neighbor
Nacho teaching me to write MS-DOS commands, and the first day I saw
Windows running at my friend Eva’s house. However, what is meaningful
here is the reason why I approached each of these new technologies that
came into our home – digital games.
Before I was ten years old I was already spending many hours playing
MS-DOS games such as The Secret of Money Island (LucasArts, 1990), Indiana Jones and the Fate of Atlantis (LucasArts, 1989), and Maniac Mansion
(LucasArts, 1987). My first console, a Nintendo Nes, was a present from my
grandfather. In fact, it was a present for all his grandchildren, so we had
the opportunity to play with it only when we were at his home in Madrid
(Spain), far away from Palma de Mallorca, the city where I was living at that
time. When my cousins and I were at my grandparents’ for Christmas or
other occasions, we used to spend the whole day playing Super Mario Bros.
(Miyamoto, 1985) and Tetris (Pajitnov, 1985).
Fortunately, my father understood that we needed to have one of those
machines and, cleverly, he one day came home with a Computer Video
Game, a pirate version of the Nintendo NES with more than 300 hundred
games on its hard drive! My brother and I then spent whole afternoons and
weekends playing games such as Mario Bros (Miyamoto, 1983), The Legend
of Zelda (Nintendo, 1986), Burger Time (Data East, 1987), or Circus Charlie
(Konami, 1984). Many other consoles and games came later into our home
without our mother’s consent.
Palabras clave
Digital gaming; Advertising landscape; Publicidad en InternetCreative Commons
https://creativecommons.org/licenses/by-nc-nd/4.0/legalcodeEnlace al recurso
https://www.jstor.org/stable/j.ctvnp0j4gColecciones
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