Responsible consumer and lifestyle: Sustainability insights
Date
2020Author
Lubowiecki-Vikuk, Adrian
Îabrowska, Anna D
Machnik, Aleksandra
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Abstract
Environmental changes resulting from human activity and the negative impact of
civilisational megatrends are being noticed and criticised increasingly often, and their consequences are becoming extremely severe. If people do not change their habits, changes in
our ecosystems will become irreversible and it will be impossible to live in such environment.
Thus, the aim of the paper is to review the lifestyles of responsible consumers against the
background of the sustainable development paradigm. To engage in the debate as to how a
sustainable lifestyle can be operationalized, we conducted a traditional, narrative literature
review. Apart from revising the theoretical framework of a sustainable lifestyle, we describe
selected lifestyles (such as LOHAS, wellness, hygge, lagom, slow living, smart living, lowcarbon lifestyles) and consumer behaviour patterns (fair trade, values and lifestyle
segmentation). Each of these lifestyles relates to a broader or narrower extent to sustainable
development, but none of the lifestyles is universal. Conscious and responsible consumer
behaviour requires a long-term process and to a large extent depends on individual, political
and marketing factors. Finally, we made an evaluation of the research used, pointing out
challenges to be implemented, which will contribute to the development, enhancement and
prominence of a sustainable lifestyle.
Palabras clave
Sustainable development; Sustainable living; Sustainable lifestyle; Consumers social responsibilities; Consumer behaviourLink to resource
https://doi.org/10.1016/j.spc.2020.08.007Collections
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