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dc.creatorSestino, Andrea
dc.creatorPrete, Maria Irene
dc.creatorPiper, Luigi
dc.date.accessioned2020-08-19T14:47:38Z
dc.date.available2020-08-19T14:47:38Z
dc.date.created2020
dc.identifier.issn0166-4972spa
dc.identifier.otherhttps://doi.org/10.1016/j.technovation.2020.102173spa
dc.identifier.urihttp://hdl.handle.net/20.500.12010/11961
dc.description.abstractDigitization blurs the lines between technology and management, facilitating new business models built upon the concepts, methods and tools of the digital environment. The purpose of this study is to investigate the role of the Internet of Things (IoT) and Big Data in terms of how businesses manage their digital transformation. The paper argues that the outbreak of IoT and Big Data has resulted in a mass of disorganized knowledge. In order to make sense of the noise, a literature review was carried out to examine the studies, published in the last decade (2008–2019), that analyzed both the Internet of Things and Big Data. The results show that IoT and Big Data are predominantly reengineering factors for business processes, products and services; however, a lack of widespread knowledge and adoption has led research to evolve into multiple, yet inconsistent paths. The study offers interesting implications for managers and marketers, highlighting how the digital transformation enabled by IoT and Big Data can positively impact many facets of business. By treating IoT and Big Data as faces of the same coin, this study also sheds light on current challenges and opportunities, with the hope of informing future research and practice.spa
dc.format.extent9 páginasspa
dc.format.mimetypeimage/jepgspa
dc.publisherTechnovationspa
dc.sourcereponame:Expeditio Repositorio Institucional UJTLspa
dc.sourceinstname:Universidad de Bogotá Jorge Tadeo Lozanospa
dc.subjectInternet of Thingsspa
dc.subjectBig dataspa
dc.subjectBusiness opportunitiesspa
dc.subjectBusiness managementspa
dc.subjectDigitalizationspa
dc.subjectMarketing strategiesspa
dc.titleInternet of Things and Big Data as enablers for business digitalization strategiesspa
dc.type.localArtículospa
dc.subject.lembSíndrome respiratorio agudo gravespa
dc.subject.lembCOVID-19spa
dc.subject.lembSARS-CoV-2spa
dc.subject.lembCoronavirusspa
dc.rights.accessrightsinfo:eu-repo/semantics/embargoedAccessspa
dc.type.hasversioninfo:eu-repo/semantics/acceptedVersionspa
dc.rights.localAcceso restringidospa
dc.identifier.doihttps://doi.org/10.1016/j.technovation.2020.102173spa


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